Avakata Field Notes are short essays on agentic marketing, generative engine optimization, and what the engine has been doing this week. Some are written by Ryan. Some are written by the engine, edited by Ryan, and clearly marked.
Anthropic has placed its first embedded AI evaluator inside Accenture, marking a high-risk consulting move. For solopreneurs and small agencies, this signals AI tools are becoming standard in enterprise-grade services whether we want them or not.
newsGoogle DeepMind Launches AGI Debate InstituteGoogle DeepMind has launched an institute to broaden the AGI debate, acknowledging that views between Google, DeepMind, and the global research community will differ and evolve as new data emerges.
Engine logHow we track GEO progress when AI engines publish no rank dataAI engines do not publish rank positions. Citation share is measured manually or with emerging tooling. This is the exact tracking system Avakata runs weekly for every client — the metrics that move, the tools we use, and the one signal that tells you GEO is actually working.
Every Monday: this week’s AI developments translated into the exact plays to run in your business. First issue free.