The case for taking humans out of the bidding loop
Paid media moves faster than any human can. Auction dynamics shift by the hour, search terms spike on news cycles, a competitor changes their offer, a creative fatigues mid-week. By the time an analyst pulls the report, spots it, and logs into the platform, the moment has passed and the budget is already spent.
This is the discipline Avakata was built from. We have managed paid acquisition across Google Ads, Yahoo and Microsoft for the better part of two decades, inside Google’s earliest pay-per-click beta programs, across thousands of accounts. Agentic Real-Time PPC runs those playbooks continuously.
One fleet across Google Ads, Meta and Reddit
Most teams run each channel in a silo with a different person and a different cadence. We run Google Ads, Meta and Reddit under one orchestrator, so budget flows to wherever intent is converting right now instead of being trapped in last quarter’s split.
Each platform gets its own specialist agent, but they share one source of truth and one goal. When Reddit lights up around a topic your product solves, the system can lean in there while trimming a fatiguing Meta set, automatically.
Wired to real-time search and social feeds
We tie the agents to real-time search-term and SERP feeds, trending queries and social signal, so bids, budgets and negative-keyword lists update as intent actually shifts, not on a weekly export.
Rising search terms get captured the day they rise, wasteful queries get mined into negatives before they drain spend, and ad creative is rewritten on the fly to match the language people are using this week.
Predictable spend, accountable results
Autonomy here is bounded by hard rails: target ROAS or CPA, daily and monthly budget caps, brand-safety constraints, and a full audit log of every change with the reason attached. You get a daily plain-English memo and the ability to pause or roll back anything instantly.
It pairs naturally with the rest of the engine: the same agents that optimize the ad can hand off to an agentic landing page that rewrites itself to match the winning message, closing the loop from impression to conversion.
3 channelsGoogle Ads, Meta, Reddit: one fleet
Real-timeSearch and social feeds drive every move
Critic-gatedCreative and bids, budget-paced