Paid media

Pay-per-click that manages itself, in real time.

Run by a co-founder of what became Google Analytics, across two decades and thousands of ad accounts — now handed to an agent fleet that watches live search and social feeds and acts in minutes, not Mondays.

  • Google Ads, Meta and Reddit in one fleet
  • Hard rails on spend
  • A daily plain-English memo
Live search and social feedsOneorchestratorGoogle AdsMetaRedditROAS or CPASpend capsBrand safetyCHANNELSHARD RAILSCritic gateBudget pacerGoes live, and is logged
One orchestrator, a specialist agent per platform, and hard rails around every change.
What it is

What is agentic PPC?

Agentic PPC is paid advertising on Google Ads, Meta and Reddit, run by a fleet of AI agents that watch live search and social data and adjust bids, budgets, keywords and ads within minutes, inside hard limits agreed up front.

Who it is for

  • Anyone buying clicks on Google Ads, Meta or Reddit whose market moves faster than a weekly report.
  • Teams running each channel in a silo, with a different person and a different cadence.
  • Owners who want autonomy with limits they can see: targets, caps and brand safety.

What it is not

  • Autopilot without limits. Every change sits inside hard rails and leaves an audit trail.
  • A black box. You get a daily plain-English memo, and you can pause or roll back anything.
  • Click-fraud protection. That is a separate product, AvaGotYa.
Why it is different

Why is a weekly PPC report too slow?

Auction dynamics shift by the hour. Search terms spike on news cycles. A competitor changes their offer. A creative fatigues mid-week.

Managed by report

  • An analyst pulls the report, spots the problem, logs into the platform.
  • The budget is already spent by the time the change is made.
  • Each channel runs in a silo, with its own person and cadence.
  • Budget stays trapped in last quarter’s split.

Managed in real time

  • One orchestrator across Google Ads, Meta and Reddit.
  • Rising search terms are captured the day they rise.
  • Wasteful queries are mined into negatives before they drain spend.
  • Budget flows to wherever intent is converting right now.
How it works

From a search to a sale, and back into the next bid

The engine only touches the steps it can improve. The visitor does the rest.

  • Search and ad. Real-time search-term and SERP feeds, trending queries and social signal tell the agents what people want right now. Ad creative is rewritten to match the language they are using this week.
  • Click. Bids, budgets and negative-keyword lists update as intent actually shifts, not on a weekly export.
  • Landing page and conversion. The same agents can hand off to an agentic landing page that rewrites itself to match the winning message.
  • Engine adjusts. Results feed back in. Every creative and bid change passes a critic gate and a budget pacer first.
adjusts bids, budgets, negatives and adsSearch1Ad shown2Click3Landing page4Conversion5Engine adjusts6
Blue boxes are what the engine rewrites. White boxes are what the visitor does.
What you get

What does the agent fleet do for you?

Autonomy here is bounded by hard rails, and every change leaves a reason.

One fleet, three channels

Google Ads, Meta and Reddit run under one orchestrator, so budget flows to wherever intent is converting right now.

A specialist per platform

Search intent on Google, audience and creative velocity on Meta, community and context on Reddit, sharing one source of truth and one goal.

Real-time feeds

Agents are tied to real-time search-term and SERP feeds, trending queries and social signal.

Waste mined into negatives

Wasteful queries become negative keywords before they drain spend.

Ads rewritten on the fly

Ad creative is rewritten to match the language people are using this week.

Hard rails

Target ROAS or CPA, daily and monthly budget caps and brand-safety constraints, with a critic gate and a budget pacer on every change.

A daily memo and an audit log

What moved, what it cost, what it returned, with the reason attached to every change.

Pause or roll back instantly

Anything the fleet does can be paused or rolled back.

What you receive

A daily memo: what moved, what it cost, what it returned

You do not have to log into three platforms to know what happened. The memo is plain English, and the audit log behind it records the reason for every change.

  • What moved: bids, budgets, negatives, creative.
  • What it cost, against your daily and monthly caps.
  • What it returned, against your target ROAS or CPA.
  • A way back: pause or roll back anything instantly.

Illustration: example data, not a customer.

Daily memo● example
Underdaily cap
6negatives added
1ad rewritten
  • capDashed line: your daily budget cap
  • spendSolid line: spend so far today
  • negatives6 wasteful queries added to the negative list
  • budgetBudget moved from a fatiguing Meta set to Reddit, where a topic is rising
  • creativeHeadline rewritten to match this week’s search language; critic gate passed
  • heldBid increase held by the budget pacer
How an engagement works

From first call to a fleet working inside your limits

Four steps, in this order. Every step has a plain-language output.

  1. 01

    Diagnostic

    We audit paid media, site and follow-up. Findings come in plain language, including what we would not touch.

  2. 02

    Scope

    A fixed scope, and the hard rails: target ROAS or CPA, daily and monthly caps, brand-safety constraints.

  3. 03

    Operate

    The agent fleet runs Google Ads, Meta and Reddit. Every creative and bid change passes a critic gate and a budget pacer first.

  4. 04

    Measure and improve

    A daily memo shows what moved, what it cost and what it returned. Winners get support; losers get fixed or cut.

Four ways to work together

Pick the model that fits

Terms are stated up front, in the scope.

Project build

A defined website or system, built and launched with measurement in place.

Managed growth

Ongoing operation and improvement with an accountable operator.

Diagnostic or advisory

A focused audit and roadmap you can run yourself or hand to your team.

Product implementation

Setup and tuning of Avakata products inside your existing stack.

In depth

The longer version

The case for taking humans out of the bidding loop

Paid media moves faster than any human can. Auction dynamics shift by the hour, search terms spike on news cycles, a competitor changes their offer, a creative fatigues mid-week. By the time an analyst pulls the report, spots it, and logs into the platform, the moment has passed and the budget is already spent.

This is the discipline Avakata was built from. We have managed paid acquisition across Google Ads, Yahoo and Microsoft for the better part of two decades, inside Google’s earliest pay-per-click beta programs, across thousands of accounts. Agentic Real-Time PPC runs those playbooks continuously.

One fleet across Google Ads, Meta and Reddit

Most teams run each channel in a silo with a different person and a different cadence. We run Google Ads, Meta and Reddit under one orchestrator, so budget flows to wherever intent is converting right now instead of being trapped in last quarter’s split.

Each platform gets its own specialist agent, but they share one source of truth and one goal. When Reddit lights up around a topic your product solves, the system can lean in there while trimming a fatiguing Meta set, automatically.

Wired to real-time search and social feeds

We tie the agents to real-time search-term and SERP feeds, trending queries and social signal, so bids, budgets and negative-keyword lists update as intent actually shifts, not on a weekly export.

Rising search terms get captured the day they rise, wasteful queries get mined into negatives before they drain spend, and ad creative is rewritten on the fly to match the language people are using this week.

Predictable spend, accountable results

Autonomy here is bounded by hard rails: target ROAS or CPA, daily and monthly budget caps, brand-safety constraints, and a full audit log of every change with the reason attached. You get a daily plain-English memo and the ability to pause or roll back anything instantly.

It pairs naturally with the rest of the engine: the same agents that optimize the ad can hand off to an agentic landing page that rewrites itself to match the winning message, closing the loop from impression to conversion.

3 channelsGoogle Ads, Meta, Reddit: one fleet
Real-timeSearch and social feeds drive every move
Critic-gatedCreative and bids, budget-paced
A separate product

What about fake clicks?

AvaGotYa is Avakata’s click-fraud and bot-protection product. It finds fake clicks on your ads, keeps repeat offenders from seeing them again, and shows you, with evidence, what that junk traffic cost. The software is free; you pay only a share of savings it can prove.

AvaGotYa · what it does
  • findsBots, scripts and repeat junk clickers on your ads
  • stopsKeeps the same offenders from seeing your ads again
  • showsWhat the junk traffic cost you
  • neverChanges your campaigns, budgets or bids
  • cannotUndo a click Google has already charged for
Common questions

Frequently asked questions

Which platforms do you manage?

Google Ads, Meta, and Reddit under one orchestrated agent fleet, with budget shifting between them based on where intent is converting in real time.

What do the real-time feeds actually do?

They drive the decisions: rising search terms get captured fast, wasteful queries get mined into negatives, and ad creative is rewritten to match current language — all critic-gated and budget-paced.

How do I keep control of spend?

Hard rails: target ROAS/CPA, daily and monthly caps, brand-safety constraints, a full audit log, a daily memo, and instant pause or rollback.

What is agentic PPC?

Agentic PPC is paid media run by an agent fleet that watches live search and social feeds and adjusts bids, budgets, negative keywords and ad creative within minutes, inside hard rails agreed up front.

Who runs it?

It is built on playbooks from managing paid acquisition across Google Ads, Yahoo and Microsoft for the better part of two decades, led by a co-founder of what became Google Analytics.

Can it also improve my landing page?

Yes. The same agents that optimize the ad can hand off to an agentic landing page that rewrites itself to match the winning message. See agentic website builds.

Does this protect me from fake clicks?

No, that is a separate product. AvaGotYa finds bot and repeat junk clicks and keeps the same offenders from seeing your ads again. It cannot undo a click Google has already charged for, and it never changes your campaigns, budgets or bids.

What does it cost?

Price depends on scope, and scope depends on what the diagnostic finds. After a diagnostic you get a fixed scope and a fixed price for that scope, before any build begins.

Keep exploring

The rest of the engine

Agentic website builds

A site that ships its own improvements. Explore →

Custom AI and agentic workflows

Specialist agents that do the work inside your stack. Explore →

Generative engine optimization

Be the page an AI answer is built from. Explore →

Bring your funnel. We’ll show you where this would act.

Thirty minutes, screen-share, no slides — the person who built the engine walks you through what it would do on your site.