measuring what visitors do to acting on it, autonomously.|Led by Ryan Walker — co-founder of Urchin, the platform Google rebuilt into Google Analytics. The mission evolved from watching the funnel to autonomously rebuilding it, in real time.|Founded by an analytics pioneer who helped build what became Google Analytics. Avakata is the next layer: agentic systems that don't just report the problem — they ship the fix."> Avakata is led by Ryan Walker, co-founder of Urchin Software — the analytics platform Google acquired in 2005 and rebuilt into what you now call Google Analytics. Twenty-six years later, the work has moved one layer up: from measuring what visitors do to acting on it, autonomously.
I've spent twenty-five years at the intersection of data, technology, and human behavior, chasing one question the whole way: why do people do what they do on a page — and what would make them do more of it? In the late nineties I co-founded Urchin, one of the first commercial web-analytics platforms. Google acquired us in 2005 and rebuilt our code into what the entire web now calls Google Analytics — handing every operator on earth the same dashboard on the same day.
Then I spent two decades on the other side of that dashboard — actually moving the numbers. I founded and ran Gazelle Interactive for nearly nineteen years, managing paid acquisition across Google Ads, Yahoo, and Microsoft, often inside Google's earliest pay-per-click beta programs. I've held the CRO and CSO chairs in high-growth startups, run search divisions, and managed thousands of ad accounts across e-commerce, SaaS, legal, and local service. I know exactly where money leaks out of a funnel, because I spent twenty years plugging the holes by hand.
Lately I've been building autonomous AI systems — a fleet of specialist agents (we call the core one Ada) that run end-to-end marketing processes with almost no human in the loop, paired with predictive models that have forecast revenue at up to 97% ROAS accuracy. Full Stack Woo was the proving ground. Avakata is what it became.
Here's what twenty-five years taught me: the bottleneck was never the data, and it was never the strategy. It was the human in the middle — the one who reads the report Monday, writes the hypothesis Tuesday, ships the change Thursday, and waits two weeks to learn it didn't work. Avakata removes that human. Not the strategist. The clicker.
Based between Wellington and Delray Beach, Florida · Saint Michael's College. Whatever I'm doing — building companies, dropping into a ski run, or chasing my kids around a soccer field — same intensity, same allergy to waiting.
Co-founded Urchin in 1997. Built one of the first commercial web analytics platforms — log-parsing, sessionization, the funnel as we know it today. We were the analytics layer for tens of thousands of sites before "analytics" was a category.
Acquired by Google · April 2005Google acquired Urchin and rebuilt our stack into Google Analytics — the product that became the default measurement layer of the open web. I watched our code hand every operator on earth the same dashboard on the same day, and saw exactly how much leverage that kind of distribution creates.
Founded and ran Gazelle Interactive for nearly nineteen years — a performance-marketing agency on the buy side of the same funnel I'd spent years measuring. Ran paid acquisition across Google Ads, Yahoo, and Microsoft adCenter, often inside Google's earliest pay-per-click beta programs, across thousands of accounts in e-commerce, SaaS, legal, and local service.
Took the CSO, then CRO chair at Shellshock — a design, development, and digital agency with a global network of creatives. Owning strategy and revenue at once is where I learned how tightly creative, media, and money have to be wired together to actually move a number.
Built Full Stack Woo into an AI-powered agency and the proving ground for everything agentic — autonomous agents (the core one, Ada) running end-to-end processes, and predictive models forecasting revenue at up to 97% ROAS accuracy. It quietly grew into a fleet of specialists, then rebranded into the agentic era as Avakata.
Building the layer above the dashboard: a proprietary agentic engine that takes the patterns it took us twenty-six years to internalize, and runs them — continuously, autonomously, reversibly — on your site. The dashboard tells you what happened. Avakata makes it not happen again.
● OperatingFor thirty years, the marketing stack has been a stack of dashboards: GA, Search Console, heatmaps, CRMs, CDPs. Each one tells you what already happened. Each one waits for a human to do something about it.
The next layer doesn't watch — it acts. It rewrites the underperforming product description before you've read the report. It ships a new variant overnight, evaluates itself, rolls back what didn't work. The operator's job becomes setting the rails, not pushing the cart.
We're betting the next decade of growth marketing looks less like a team of analysts pulling levers and more like a small group of strategists supervising a swarm of specialist agents. We're building the swarm.
Based between Wellington, Florida and Delray Beach, Florida. Family-run, family-funded. Built slow on purpose so we can ship fast for you.